1/17/2024 0 Comments Amazon html5 playerThis can be rather costly as publishers have to invest in and employ an ad ops team to manage these contacts. Multiple Payments - Instead of receiving one unified payment from Amazon, publishers have to reach agreements with each contact individually.TAM has the following disadvantages that might impact the publisher’s choice: Track auction performance in real time across your entire header bidding stack. Since the publisher is the sole owner of their SSP contacts, they can set them up as they see fit. Setup Control - Publishers have total control over TAM implementation, unlike with UAM.Publishers can see the winning bids for each ad impression, as well as the fees charged by Amazon. In addition, TAM also provides auction transparency. This data helps publishers identify trends and optimize their inventory to maximize revenue. Full Reporting Transparency - Publishers using TAM can access detailed header bidding analytics, including metrics such as impressions, clicks, and earnings.Amazon Unique Demand - Like with UAM, publishers using TAM have access to Amazon’s unique demand.However, it’s important to note that publishers need to meet certain requirements to be eligible for TAM. No Fees - One of the main benefits of TAM is that enterprise publishers are not required to pay any upfront fees.Naturally, all payments are handled individually. Publishers who use TAM sign individual contracts directly with each SSP contact, including Amazon (for Amazon’s unique demand). Transparent Ad Marketplace (TAM) is a supply-side header bidding solution for enterprise-level publishers with already established direct-demand partnerships. Publishers have limited access to Amazon’s auction system and bid-level transaction data. Transparency - UAM especially lacks transparency.You can only access your data on the APS platform or download it. In addition, UAM doesn’t offer an API connection, meaning that you can’t import your data to other platforms for purposes like data visualization. So if you’re interested in more detailed metrics, UAM might not be a viable solution. Reporting - UAM offers basic data reporting such as bid requests, impressions, and earnings. If you choose UAM you should be aware of the following drawbacks:
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